Where Every Piece Finds a Story

A self-initiated creative project exploring how I would approach a campaign for Indigo Lune. I developed the concept from initial brand research and audience insight through to the creative strategy, campaign idea, visual direction and social content.

I explored how Indigo Lune’s existing brand world could be translated into a broader campaign narrative, developing 'The Moments Between, as a platform centred around romanticising everyday moments. I then brought the idea to life through campaign imagery, art direction and social-first content, considering how the concept could work consistently across different formats and touchpoints.

The project allowed me to explore the full creative process, from identifying a strategic opportunity and developing the core idea, to shaping the visual world and considering how the campaign could translate into engaging social content.