Case Study - Lounge Underwear x Sophia & Cinzia

I created this case study to explore and showcase my interest in affiliate and influencer marketing, two areas I’m truly passionate about. Researching the Lounge × Sophia & Cinzia collaboration allowed me to break down how strategic creator partnerships, audience alignment, and affiliate programs drive engagement and measurable results. This project reflects my curiosity for digital marketing, content strategy, and consumer impact, and my desire to translate insights into actionable storytelling.