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Kanzen HypoSoothe Launch
Project type
Product Launch
Date
August 2025
Location
Birmingham
Planned and executed a full-scale product launch anchored in affiliate PR and a high-reach social media campaign, followed by a live launch event. The launch was strategically positioned as an exclusive release with Just My Look, generating anticipation and demand ahead of the product’s wider availability on our own website.
The social media campaign spanned TikTok, Instagram Reels, in-feed posts, and affiliate-led content, leveraging creator partnerships, teaser content, and launch-day amplification to drive awareness and conversions. The integrated launch strategy resulted in £5,100 in revenue through TikTok Shop within the first week of sales.
Responsibilities included sponsor management, affiliate and influencer outreach, guest list and invite coordination, and the creation of branded goodie bags to enhance the on-site experience and encourage post-event social sharing.
