Visual Communications

Part of my Visual Practice unit, which challenged students to create a creative portfolio alongside a fully developed campaign concept addressing a contemporary social issue for a chosen brand. I focused my research on Calvin Klein, exploring diversity and inclusivity as a highly relevant topic within the fashion industry. The research aligned closely with Calvin Klein’s core values of creating products for all consumers, while empowering individuals with a sense of comfort, confidence, and sexiness.

The campaign concept I developed, titled “As One,” was designed as an extension of Calvin Klein’s ongoing “My Calvins” platform. The campaign celebrated diversity and individuality through a unifying lens, with distribution centred on social media to maximise reach and cultural relevance. As part of the campaign execution, I created a promotional film and a lookbook, bringing the concept to life through cohesive visual storytelling and brand-aligned creative direction.